Bandid_ do Pomar | 2024
In June, Bandida do Pomar launched Bandid_, a limited-edition cider can with a gender-neutral name. By removing the last letter, the design let people fill in their own identity. Released during Pride Month, it supported LGBTQIA+ inclusion and self-expression. The campaign featured queer influencers and media coverage to spread the message. This small packaging change made a big statement about visibility and acceptance.
Bronze winner at CCP Awards 2025 - B2C, Guerrilla Marketing.
Shortlist at CCP Awards 2025 - POS communication
Shortlist at CCP Awards 2025 - POS communication
Designer Inês Vicente, Miguel Trindade & Beatriz Telo | Copy Sofia Moutinho | Creative Director André Leite | Funnyhow
