A Bunch of Good | 2021
Del Monte is making positive impacts globally, focusing on environmental preservation, empowering underprivileged
areas, and ensuring responsible business practices. The Del Monte banana represents all the good that the brand does for people, agriculture, and the planet.
To raise awareness, Del Monte used banana stickers and promoted its initiatives through a website called "Bunch of Good." Consumers could see their names featured on the website by purchasing a banana, sharing a photo of it, and using the hashtag #BunchOfGood.
Art Director André Sousa Moreira | Copy Tiago Fragoso | Creative Director César Sousa | Ui Design Inês Vicente | Funnyhow
