New flavors | 2024 campaign
Now, we want to communicate the range as a whole, the flavours and, of course, the association with the moment
of dessert consumption.
of dessert consumption.
How to do it while keeping us in the universe of foreignisms? It's impossible not to think about French cuisine. But Amarguinha it's not macarons or the petit gateaus. It's typical. Typical reinvented. But, above all, what is Portuguese.
Art Director Inês Vicente | Copy Carolina Fialho | Creative Director César Sousa & André Leite | Funnyhow
Amarguinha | 2023
The alcoholic beverage category with cream came from outside, talking other languages, with Sheridan’s and Baileys. It inspired other brands to feel the need to speak other languages to belong to the category. Amarguinha doesn't need to speak other languages to talk about the quality of this new product.
Art Director Inês Vicente | Copy Carolina Fialho | Creative Director César Sousa & André Leite | Motion Designer Ana Paiva | Funnyhow
